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Ultimate Guide to Google AdWords
Ultimate Guide to Google AdWords
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Author: Marshall, Perry/ Todd, Bryan  Publisher: McGraw-Hill
Publish Date: 4/10/2007  Format: Paperback
Scientific Advertising
Scientific Advertising
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Author: Hopkins, Claude C.  Publisher: Lightning Source Inc
Publish Date: 1/24/2008  Format: Paperback
Advertising and Promotion
1. Advertising and Promotion
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Author: Belch, George E./ Belch, Michael A. (COL)  Publisher: McGraw-Hill College
Publish Date: 8/5/2008  Format: Hardcover
Absolut Book: The Absolut Vodka Advertising Story
2. Absolut Book: The Absolut Vodka Advertising Story
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Author: Lewis, Richard W.  Publisher: Tuttle Pub
Publish Date: 4/10/2007  Format: Paperback
Positioning
3. Positioning
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Author: Ries, Al/ Trout, Jack  Publisher: McGraw-Hill
Publish Date: 12/1/2000  Format: Hardcover
Disruption: A New Approach to Creativity in Advertising
4. Disruption: A New Approach to Creativity in Advertising
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Publish Date: 4/10/2007  Format: Hardcover
Making Money with Classified Ads
5. Making Money with Classified Ads
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Author: Powers, Melvin  
Publish Date: 4/10/2007  Format: Paperback
Advertising and Integrated Brand Promotion
6. Advertising and Integrated Brand Promotion
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Author: O'Guinn, Thomas C./ Allen, Chris T./ Semenik, Richard J.  Publisher: Cengage Learning
Publish Date: 4/18/2008  Format: Hardcover
Advertising
7. Advertising
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Author: Moriarty, Sandra E./ Mitchell, Nancy/ Wells, William  Publisher: Prentice Hall
Publish Date: 1/28/2008  Format: Hardcover
Readings In Account Planning
8. Readings In Account Planning
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Author: Weichselbaum, Hart (EDT)  Publisher: Copy Workshop
Publish Date: 8/15/2008  Format: Paperback
Media Planning Workbook
9. Media Planning Workbook
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Author: Goodrich, William B./ Sissors, Jack Z.  Publisher: McGraw-Hill College
Publish Date: 6/1/1996  Format: Paperback
Always On : Advertising, Marketing, and Media in an Era of Consumer Control
10. Always On : Advertising, Marketing, and Media in an Era of Consumer Control
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Author: Vollmer, Chris  Publisher: McGraw-Hill
Publish Date: 4/4/2008  Format: Paperback
Sensational Billboards in Advertising
11. Sensational Billboards in Advertising
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Author: Krols, Birgit/ Decaux, J. C. (PHT)  Publisher: Natl Book Network
Publish Date: 1/24/2008  Format: Paperback
The (Un)Common Sense of Advertising
12. The (Un)Common Sense of Advertising
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Author: Tiwari, Sanjay  Publisher: Sage Pubns
Publish Date: 12/1/2002  Format: Paperback
Fashion Advertising and Promotion
13. Fashion Advertising and Promotion
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Author: Jay Diamond  Publisher: Fairchild Books & Visuals
Publish Date: 4/16/2007  Format: Hardcover
Advertising and the Transformation of American Society, 1865-1920
14. Advertising and the Transformation of American Society, 1865-1920
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Author: James D. Norris  Publisher: Greenwood Press (CT)
Publish Date: 1/1/1990  Format: Hardcover
The Power Of Retail Branding
15. The Power Of Retail Branding
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Author: Winders, Arthur A./ Winters, Peggy Fincher/ Paul, Carole  Publisher: Innovative Logistics Llc
Publish Date: 1/1/2005  Format: Hardcover
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
16. The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
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Author: Joe Cappo  Publisher: McGraw-Hill Companies
Publish Date: 5/1/2003  Format: Hardcover
The Fine Art of Advertising
17. The Fine Art of Advertising
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Author: Barry Hoffman  Publisher: Stewart, Tabori, & Chang
Publish Date: 5/1/2003  Format: Hardcover
The Essential Brand Book: Over 100 Techniques to Increase Brand Value
18. The Essential Brand Book: Over 100 Techniques to Increase Brand Value
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Author: Iain Ellwood  Publisher: Kogan Page Business Books
Publish Date: 4/10/2007  Format: Paperback
Sex in Advertising: Perspectives on the Erotic Appeal
19. Sex in Advertising: Perspectives on the Erotic Appeal
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Author: Reichert, Tom (EDT)/ Lambiase, Jacqueline (EDT)  Publisher: Taylor & Francis
Publish Date: 5/23/2007  Format: Paperback
'Hey, Whipple, Squeeze This': A Guide to Creating Great Ads (an "Adweek" Book)
20. 'Hey, Whipple, Squeeze This': A Guide to Creating Great Ads (an "Adweek" Book)
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Author: Luke Sullivan  Publisher: John Wiley & Sons
Publish Date: 4/1/2003  Format: Paperback
Dynamic Models of Advertising Competition
21. Dynamic Models of Advertising Competition
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Author: Gary M. Erickson  Publisher: Kluwer Academic Pub
Publish Date: 10/1/2007  Format: Hardcover
What's in a Name?: Advertising and the Concept of Brands
22. What's in a Name?: Advertising and the Concept of Brands
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Author: John Philip Jones  Publisher: M. E. Sharpe
Publish Date: 4/23/2007  Format: Paperback
Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More
23. Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More
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Author: Fred E. Hahn  Publisher: John Wiley & Sons
Publish Date: 4/10/2007  Format: Paperback
Advertising Principles And Practice
24. Advertising Principles And Practice
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Author: Wells, William/ Moriarty, Sandra/ Burnett, John  
Publish Date: 4/10/2007  Format: Hardcover
Tobacco Advertising: The Great Seduction
25. Tobacco Advertising: The Great Seduction
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Author: Gerard S. Petrone  Publisher: Schiffer Publishing
Publish Date: 7/1/1996  Format: Hardcover
Fundamentals of Advertising
26. Fundamentals of Advertising
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Authors: Edward J. Rowse & Louis J. Fish  Publisher: Kessinger Publishing
Publish Date: 4/10/2007  Format: Paperback
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines
27. Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines
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Authors: Boris Mordkovich & Eugene Mordkovich  Publisher: Lulu Press
Publish Date: 4/10/2007  Format: Paperback
Lovemarks
28. Lovemarks
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Author: Roberts, Kevin/ Lafley, A. G. (FRW)  Publisher: Perseus Distribution Services
Publish Date: 11/4/2005  Format: Hardcover
Media Promotion And Marketing for Broadcasting, Cable And the Internet
29. Media Promotion And Marketing for Broadcasting, Cable And the Internet
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Author: Eastman, Susan Tyler (EDT)/ Ferguson, Douglas A. (EDT)/ Klein, Robert A. (EDT)  Publisher: Elsevier Science Ltd
Publish Date: 4/10/2007  Format: Paperback
More Words That Sell: A Thesaurus to Help You Promote Your Products, Services, and Ideas
30. More Words That Sell: A Thesaurus to Help You Promote Your Products, Services, and Ideas
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Author: Richard Bayan  Publisher: McGraw-Hill
Publish Date: 7/1/2003  Format: Paperback
Steal These Ideas!: Marketing Secrets That Will Make You a Star
31. Steal These Ideas!: Marketing Secrets That Will Make You a Star
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Author: Steve Cone  Publisher: Bloomberg Pr
Publish Date: 4/10/2007  Format: Hardcover
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
32. Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
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Author: Inger L. Stole  Publisher: University of Illinois Press
Publish Date: 4/10/2007  Format: Hardcover
Event Planning
33. Event Planning
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Author: Ian D. Oliver  Publisher: Lulu Press
Publish Date: 4/10/2007  Format: Paperback
Humor in Advertising
34. Humor in Advertising
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Author: Gulas, Charles S./ Weinberger, Marc G.  Publisher: M E Sharpe Inc
Publish Date: 4/30/2006  Format: Hardcover
Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
35. Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
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Author: Inger L. Stole  Publisher: University of Illinois Press
Publish Date: 4/10/2007  Format: Paperback
Marketing Research and SPSS 11.0 Package
36. Marketing Research and SPSS 11.0 Package
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Authors: Alvin C. Burns & Ronald F. Bush  Publisher: Prentice Hall & Prentice Hall
Publish Date: 12/1/2002  Format: Hardcover
Integrated Advertising, Promotion, and Marketing Communications
37. Integrated Advertising, Promotion, and Marketing Communications
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Author: Kenneth E. Clow  Publisher: Prentice Hall
Publish Date: 5/1/2003  Format: Paperback
The New Big Book of Logos
38. The New Big Book of Logos
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Author: David E. Carter  Publisher: Harper Design Intl
Publish Date: 4/10/2007  Format: Paperback
Shoveling Smoke
39. Shoveling Smoke
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Author: Mazzarella, William  Publisher: Duke Univ Pr
Publish Date: 9/1/2003  Format: Paperback
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
40. Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
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Author: Sicco Van Gelder  Publisher: Kogan Page
Publish Date: 4/10/2007  Format: Hardcover
Advertising Media A-To-Z
41. Advertising Media A-To-Z
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Author: Surmanek, Jim  Publisher: McGraw-Hill
Publish Date: 10/24/2003  Format: Paperback
Advertising as Communication
42. Advertising as Communication
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Author: Dyer, Gillian  Publisher: Taylor & Francis
Publish Date: 10/1/1989  Format: Paperback
Advertising Campaign Planning
43. Advertising Campaign Planning
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Author: Avery, Jim  Publisher: Copy Workshop
Publish Date: 1/1/2000  Format: Paperback
Measuring Advertising Effectiveness
44. Measuring Advertising Effectiveness
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Author: Wells, William D. (EDT)  Publisher: Taylor & Francis
Publish Date: 5/1/1997  Format: Paperback
Advertising in Tourism and Leisure
45. Advertising in Tourism and Leisure
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Author: Nigel Morgan  Publisher: Butterworth-Heinemann
Publish Date: 4/10/2007  Format: Paperback
Battle of Symbols
46. Battle of Symbols
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Author: Fraim, John  Publisher: Atlasbooks Dist Serv
Publish Date: 4/30/2007  Format: Paperback
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