What Is Marketing? (Paperback)

Author: Alvin J. Silk
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Product Summary
Format: Paperback
ISBN: 9781422104606
Publisher: Harvard Business School Press
Publish Date: 4/10/2007
Buy.com Sku: 202995827
Item#: RJHGFY
Dimensions (in Inches) 9.25H x 6L x 0.5T
 
Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
 
  
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