| | | How you gonna win? Features: DVD, Pan and Scan (TV Format), Widescreen, Original International rap sensation “Pras” stars as Diamond, a gifted musician struggling to realize his dream. His only hope is to escape the violent world of drug-running where loyalty to a childhood friend (Ja Rule) has trapped him. "Stylish cinematography and...spectacular music..." Chriss Hewitt, Saint Paul Pioneer Press
 Editor's Note
 Rapper Pras Michel (of the Fugees) stars in this tale of a gifted young musician with big dreams. Partially based on Pras's autobiographical book and album GHETTO SUPASTAR, the story also features other real-life musicians, such as Ja Rule, Faith Evans, Bootsy Collins (who plays himself), Harry-O, and MTV host DJ Skribble. Pras is Diamond, who's involved in the drug world with his childhood best friend Gage (Ja Rule), but wants to get out and be legitimate in order to to pursue his musical career. Gage believes in Diamond, but knows they need money to get anywhere, and he's willing to do anything to get it. His impulsive hotheadedness soon gets both men into more trouble than they can handle, compounded when Diamond's girlfriend announces she's pregnant. When Diamond's estranged father comes back into his life after the sudden death of his mother, they find common ground in the music they both love. But Diamond's pulled in two directions: toward his dreams, his girl, and his family, and toward his loyalty to his best friend. TURN IT UP is a gritty, realistic portrayal of urban life and undying dreams.
| Features | DVD-ROM: Script-to-Screen: Jump to the film from the script |  | DVD-ROM: Original Website on the DVD |  | Widescreen and Fullscreen Version of the Film |  | 5.1 Stereo Surround Sound |  | English Subtitles and Closed Captions |
| Technical Info
| Release Information
|  | Studio: New Line |
 | Release Date: 4/19/2005 |
 | Running Time: 87 minutes |
 | Original Release Date: 2000 |  | Catalog ID: 5189 |  | UPC: 00794043518928 |  | Number of Discs: 1 | Audio & Video
|  | Original Language: English |  | Available Audio Tracks: English [CC], English |  | Available Subtitles: English |  | Video: Color | Aspect Ratio |  | 4:3 |
| Cast & Crew
|
| | Professional Reviews | New York Times "...[Writer/director Robert Adetuyi] has a sharp ear for streetwise dialogue and an eye for seedy urban ambiance..." 09/06/2000 p.E5Los Angeles Times "...Pras is poised and persuasive, but it is rapper Ja Rule, in his acting debut, who energizes the entire film....TURN IT UP boasts strong musical selections an and effective score..." 09/06/2000 p.C4 |
| |
|
|
|