Transnational Marriages in the Steel Industry: Experience and Lessons for Global Business (Hardcover)




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Format: Hardcover


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Product Summary

Format: Hardcover

ISBN: 9781567200409

Publisher: Quorum Books

Publish Date: 5/1/1996

Buy.com Sku: 39808758

Item#: BPT4W7

Dimensions (in Inches) 9.75H x 6.5L x 0.75T

Pages: 216

Drawing upon case studies of firms in the steel industry, authors show that companies competing internationally can pool their strengths to offset their individual weaknesses, enabling them to build economically successful entities more easily than if each company tried to go it alone in competition with rivals. In doing so they show how the world of steel industry emerged into a group of international joint ventures and how in each of these transnational marriages the whole became greater than the sum of its parts. Among the authors' main points are: cultural conflicts are minimized by economic success but magnified by failure; expertise and commitment can overcome national differences, and even failing international joint ventures can be rehabilitated. Important reading for professionals in all areas of international business and for their colleagues in the academic community.

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