"Three Wooden Crosses" by Randy Travis was a #1 Hit on both the Country and Christian Country Charts for six straight weeks. The lyrics of the song play out the story (content) in the gift book. The combination of this story (the lyrics) and imagery will make this like a "motion picture" in book form. By adding powerful quotes and inspiring stories, the Three Wooden Crosses gift book becomes an inspiring message and gift of compelling hope and God's grace for year-round buying, and a particular strength as a felt need around Easter. Also the timing of this book meets with society's draw to a resurgence in "faith movements."