Sales Promotion is an essential marketing tool for businesses and promotional marketing spend has increased enormously. In this ever noisier environment, marketers and all business people must be more informed, and ingenious in devising and communicating motivational messages to persuade customers to buy. The Sales Promotion Handbook provides all the information, tips and tools necessary to plan and implement effective and profitable promotions in businesses of all sizes. Chris Brown explains the theory and psychology that governs the suitability, advantages and disadvantages of each promotional technique.
