| Product Summary | | Format: Hardcover | | ISBN: 9781605297859 | | Publisher: RODAL | | Publish Date: 4/27/2009 | | Buy.com Sku: 210798324 | | Item#: | | Buy.com Sales Rank: 67998 | | Dimensions (in Inches) 9.5H x 6.25L x 1.25T | | Pages: 336 |
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| | | Most of us know what it feels like to fall under the spell of food—when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it’s harder to understand why we can't seem to stop eating—even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America’s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it’s so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits—and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters—from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stopeating our favorite foods, Dr. Kessler’s cutting-edge investigation offers new insights and helpful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.
Annotation:
Dr. David Kessler, a former commissioner of the FDA, explains how the long practice of food manufacturers adding sugars and artificial flavors to natural foods has transformed the United States into a nation of overeaters. These unnatural additives combat the body's normal regulating mechanisms, which are supposed to switch off the desire to eat when enough nutrition has been ingested. Kessler exposes this unhealthy practice, and then outlines a "food rehab" plan for resisting these artificially tempting foods and restoring your body's natural cycle of hunger and satisfaction.
| Praise| "Kessler delves into the psychology and neuroscience of our junk-food cravings, seeking an explanation to the conundrum of the person whose "will-power" is strong on many fronts, but who finds it hard to resist unhealthy foods....[I]t's a fascinating read....[that] barrels along well in the manner of a great pop-sci book, the kind of thing that gives you a new lens for seeing some important aspect of your life through..." - Cory Doctorow 05/07/2009 "Kessler...explains why certain foods loaded with fat, sugar and salt exert such a pull, despite our best intentions to avoid them. As he discusses the biology that leads to scarfing down a plate of fries, he delves into such puzzles as why the French fry binger is more likely to remember the pleasant stimulation of the fries' salt, fat, texture and flavor than the stomachache and self-recrimination that follow it." - Katharine Mieszkowski 06/19/2009 "[A]s Dr. Kessler makes startlingly clear, the American food industry has harnessed the chemistry of sugar, salt and fat to condition our brains and bodies to eat too much too quickly. Kessler pulls his revelatory information from legions of researchers, restaurant menu consultants, an insider from the food industry and visits to the places that specialize in 'hyperpalatable' cheese-oozing, ranch dressing-smothered, strawberry-glazed tongue pleasers." - Genevieve Wanucha 07/26/2009 |
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