How to create the ultimate customer service experience
The Brand Who Cried Wolf shows management, operations, sales, marketing, and customer service people how to combine forces to deliver brand-expanding, blockbuster customer service that creates " Customers for Life" ! Stressing a reliance on the simple values and beliefs we learn as children, Scott Deming argues that customer service is simple when we treat customers with the same sort of values we appreciate. For marketing and customer-service professionals, this book explains how to redefine a brand, change perspective for consistent positive customer interactions, create powerful emotional experiences for customers, turn customers into positive PR agents, become a solution rather than a choice, use word of mouth to build brand, and much more. With The Brand Who Cried Wolf, readers will have a real-world guide to successful brand building and customer interaction.
Scott Deming (Syracuse, NY) delivers high-energy sales, marketing, and customer service presentations to clients around the U.S. about 90 times per year. He formerly ran his own national marketing and advertising firm, RCI, which he grew into a multi-million dollar business by servicing many Fortune 500 companies.
