The Art of Possibility (Paperback)

Author: Rosamund Stone/ Zander ZanderJoint Author: Benjamin Zander  
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Product Summary
Format: Paperback
ISBN: 9780142001103
Publisher: Penguin Books
Publish Date: 10/1/2002
Buy.com Sku: 31017993
Item#: RKLD6J
Dimensions (in Inches) 8.25H x 5.25L x 0.75T
Pages: 224
 
Presenting 12 breakthrough practices for bringing creativity into all human endeavors, this book is the product of the partnership between Benjamin Zander's experience as conductor of the Boston Philharmonic and psychotherapist Rosamund Zander's genius for designing paradigms.
 
 
 
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Chapter One


THE FIRST PRACTICE


It's All Invented


A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying,

SITUATION HOPELESS STOP NO ONE WEARS SHOES

The other writes back triumphantly,

GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES


    To the marketing expert who sees no shoes, all theevidence points to hopelessness. To his colleague, the same conditionspoint to abundance and possibility. Each scout comesto the scene with his own perspective; each returns telling a differenttale. Indeed, all of life comes to us in narrative form; it's a story we tell.

    The roots of this phenomenon go much deeper than justatti

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