Small Is the New Big: And Other (Little) Ideas That Change Everything (Hardcover)

Author: Seth Godin
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Format: Hardcover
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Product Summary
Format: Hardcover
ISBN: 9781591841265
Publisher: Portfolio
Publish Date: 8/17/2006
Buy.com Sku: 202155840
Item#: R5HTN4
Dimensions (in Inches) 9H x 6.25L x 1T
Pages: 288
 
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.
 
Annotation:
Both insightful and at times, uncompromising, marketing expert Seth Godin has established a fan base that started with his book PURPLE COW; he followed up with a must-read blog and columns in Fast Company magazine. SMALL IS THE NEW BIG presents those newer writings, alphabetically arranged, as he guides readers through his new marketing world with well-turned phrases and more developed pieces. A philosophy emerges of responsibility for one's actions, and he puts the onus on the marketer to get the message out, while maybe being as funny, insightful, and creative as he is.

  

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