Entertainment Weekly (p.61) - "The title track shows that time has little withered Van Morrison's voice....There are moments during this self-penned collection of bluesy numbers that the Irishman does indeed KEEP IT SIMPLE." -- Grade: B
Uncut (p.103) - 4 stars out of 5 -- "[With] a 24-carat Morrison classic, the deconstructionist meditation 'Behind The Ritual'. Simple for him it may be -- but, really, no one else does anything like it."
Down Beat (p.81) - 3.5 stars out of 5 -- "Morrison uses his marvelously malleable voice to take the listener on a low-key, but highly evocative, tour of his musical influences and experiences."
No Depression (p.67) - "Blues shuffles and country ballads are the templates for much of KEEP IT SIMPLE....'Song Of Home' is a sweet country waltz..."