| Product Summary | | Format: Hardcover | | ISBN: 9780385525787 | | Publisher: Doubleday Business | | Publish Date: 2/17/2009 | | Buy.com Sku: 209312179 | | Item#: | | Dimensions (in Inches) 8.5H x 5.75L x 1T |
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| | | The creator of such brands as POM Wonderful, FIJI Water, and the Franklin Mint divulges her secrets for creating some of the world''s most memorable and iconic brands, and the bull''s-eye strategies to sell them. Annotation: The marketing wiz credited with making Fiji Water and Pom Wonderful recognizable brands to the American public shares the story of her life and career, while imparting key elements of her business approach. Lynda Resnick explains how to find the "hidden gems" inside a product and how to communicate those finds to the consumer. Resnick's business strategies are designed to help both large and small businesses find a place on the crowded shelf. What comes through is great confidence and success, and a sincere attention to the value of products and the values of customers.
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