One Nation Under Dog (Hardcover)

Author: Michael Schaffer
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Product Summary
Format: Hardcover
ISBN: 9780805087116
Publisher: Henry Holt & Company
Publish Date: 3/31/2009
Buy.com Sku: 208756131
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Dimensions (in Inches) 8.5H x 6L x 1.25T
Pages: 288
 
A witty, insightful, and affectionate examination of how and why people spend billions of dollars on their pets, "One Nation Under Dog" is about America''s pet obsession--the explosion, over the past generation, of an industry full of pet masseuses, professional dog-walkers, and organic kibble.
 
Annotation:
Michael Schaffer has uncovered a staggering statistic that should probably make a lot of us somewhat ashamed: while people starve and suffer here and around the world, Americans spent more than 40 billion dollars on their pets in 2008. Obviously, pets are a vital part of our lives, and they deserve quality food, equipment, and medical attention, but Schaffer reveals that pets are also being treated to ridiculous luxuries such as spas and hotels, designer clothes, psychiatric treatment, and plastic surgery. Schaffer willingly admits to participating in the madness, having hired a personal trainer for his St. Bernard and even paid big bucks to have his dog's prescription for "puppy Prozac" filled. The book is full of offbeat accounts of pet-crazy people, such as the Manhattan housewife who became a dog party planner after her Army husband bought her a Chihuahua before he was commissioned to Iraq, but also functions as a serious analysis of the burgeoning business of pet pampering and what it might mean for our society and our economy.

 

Praise
"Our fur babies may be loveable and cuddly, but they've also confirmed us in many of our worst human instincts: to confront and litigate, to climb the social ladder and flaunt our high position once we've reached it, to become wholly absorbed in our own precious selves, to flatter ourselves with luxury and excess. As the man says in this terrific book, it's not about the dogs, it's about the people." - Jonathan Yardley 04/12/2009

 
 
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Prologue

From Doghouse to Our House

By the time we finally saw Murphy, we’d driven the two hours of highway from our house in Philadelphia to what felt like the last rural place in all of New Jersey. We’d nosed through the town—over a pair of railroad tracks, past a warehouse, down a short road. And we’d gingerly tiptoed past the chain-link fence that held Boss, the massive Saint Bernard at the shotgun-style home opposite the town’s small-scale animal shelter. My wife spotted him first, an oddly undersized example of the same breed running around the muddy melting snow in the kennel’s yard: "It’s Murphy!" she exclaimed.

We’d spotted the pup a few days earlier on Petfinder, the Web site that lets prospective adopters eye hundreds of thousands of potential adoptees from shelters all over the United States. For a long time, we’d visited the site as a diversion, a way to kill time at work staring at snapshots o

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