Little Red Book of Selling (Audio Book)

Business expert Jeffrey Gitomer delivers practical, concise, and insightful information to sales professionals through books, training seminars, newsletters, and his websites. His book THE SALES BIBLE is read religiously, and was cited as one of the "Ten Books Every Salesman Should Own and Read" by the Dale Carnegie Sales Advantage Program. Gitomer, who has often written for Entrepreneur magazine, pioneered the now widely accepted concept of customer loyalty over customer satisfaction in his syndicated columns. He is a dynamic generator of ideas, such as his WOW approach. He is also a maverick and a debunker, advising people that watching the news on TV is a worthless activity. He firmly believes in developing and sharpening one's professional skills and advises those who give presentations to tape themselves, for example, to see themselves as others do. His well-phrased principles make good common sense and have made him many fans. (A personal signature is his practice of ending all his lists--and there are many--with the number .5, such as 6.5 or 12.5.) Gitomer, raised on the East Coast, says he started selling door-to-door at age five and later became a college dropout. He has had many prestigious corporate clients, including AT&T, Coca-Cola, Time Warner Cable, and IBM.