Internet for the Retail Travel Industry is tailored for those in travel business who want to acquire Internet skills and optimize other tools of the trade, such as Computer Reservation and Global Distribution Systems. It offers time-saving browse and search methods, and shows how to access, use and integrate information from in-house client profiles to on-line travel information with search engines, mailing lists and client databases. To help readers understand current trends and meet business challenges, a history of on-line technology in retail travel is provided. Learn more about e-mail marketing techniques, how to evaluate the need for a travel agency web site, and more!
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