| Product Summary | | Format: Paperback | | ISBN: 9780471527091 | | Publisher: John Wiley & Sons | | Publish Date: 4/10/2007 | | Buy.com Sku: 30076882 | | Item#: R74V4R | | Dimensions (in Inches) 10H x 7.25L x 0.75T |
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| | | A complete guide to succeeding in today’ s burgeoning seminar business— from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business— seminars, workshops, classes, conferences— is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ ll learn: - How to select a marketable subject and test market any seminar for about $1,000 or less
- How to develop a dynamic program and effective program materials
- How to create a powerful, registration producing marketing strategy and design winning promotional materials
- How to assess promotional effectiveness and fine-tune marketing to increase sales
- How to evaluate and choose where and when to conduct your seminar or workshop
- How to select hotel and conference facilities
- How to price your program to ensure maximum registrations/profitability
- How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
- How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
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