| From the author selected by Ernst And Young as Entrepreneur. of the Year. Written by one of the countrys leading professors of entrepreneurship, . "Entrepreneurial" is the definitive guide to setting. up and managing the financial aspects of a business. Steven. Rogers covers all the major topicsfrom writing a growth. business plan and compiling and understanding financial statements. to making a company profitable, valuing a company, and. raising additional venture capital.
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