| Product Summary | | Format: Paperback | | ISBN: 9780471899419 | | Publisher: John Wiley & Sons, Inc. | | Publish Date: 4/10/2007 | | Buy.com Sku: 30775365 | | Item#: RSQK9X | | Dimensions (in Inches) 8.75H x 6L x 1T | | Pages: 408 |
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| | | Enabling eBusiness describes the architecture and components for a comprehensive and robust eBusiness infrastructure. W.S. Whyte introduces the technical possibilities and issues in and around eBusiness and relates them to established business theory.
Looking at the entire supply chain - from supplier to customer - the book includes logistics, customer service, B2B operations, marketing and a lot more.
Enabling eBusiness helps technical and functional team leaders and strategists to get to grips with the requirements for distributed systems and on-line retailing. It is recommended reading for final year and postgraduate students in telecommunications, computer science, electrical engineering and business school courses.
Here you'll find the answers to these questions - and more:
* How can you "seduce" customers into buying on-line?
* How do you get customers to trust you?
* What is database marketing?
* How do you make payment secure?
| Praise| "...outlines the many components to consider when building a retail business on-line..." (Reference Research Book News, November 2001) *** Rating "overall the book is an easy read, and compared with similar books it is good value for money" (The Computer Bulletin - BCS, March 2002) |
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