| This eloquent call to arms against the "branding" of America and toward a cultural revolution encourages a return to individuality, creativity, and free thinking to its citizens. Illustrations.
From the Publisher
In this pioneering work of social criticism, Kalle Lasn, the publisher of Adbusters magazine, lays the foundation for the most significant social movement of the next 20 years. Culture jammers are a global network of media activists waging a protracted war against the mass media and against the consumerism that is overtaking America and the world. In Culture Jam, Lasn assesses the current situation, discusses whether spontaneity and individuality can be restored, explores, possibilities for renewal, and offers a glimpse of what could happen if citizens band together to fight.
With a courageous and compelling voice, Lasn shows how it is only by "uncooling" or neutralizing the symbols of culture -- brand names, products, celebrities, fashions, and entertainments -- that we can restore authentic life in our country, change the way information flows, and build a new world with a noncommercial heart and soul.
Annotation:
In this work of social criticism, Lasn assesses the state of mass media and consumerism in America. Seeking to restore "authentic life," he outlines a plan that targets the fashion and entertainment industries.
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