Marketplace Buying Choices

Product Summary
Format: Paperback
Publisher: University of Pennsylvania Press
ISBN-10: 0812220455
ISBN-13: 9780812220452
Buy.com Sku: 208184671
Publish Date: 11/1/2008
Dimensions:
(in Inches) 9H x 6.25L x 1T
Pages:
306
Age Range:
NA
See more in Industries / General

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today''s multibillion-dollar industry. |

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