| Author: Vicki Howard |
| Format: | Hardcover |
Condition:
Brand New
Temporarily Sold Out.
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Product Summary
Format: Hardcover
Publisher: Univ of Pennsylvania Pr
ISBN-10: 0812239458
ISBN-13: 9780812239454
Buy.com Sku: 202231070
Publish Date: 5/14/2012
Dimensions:
(in Inches) 9H x 6.25L x 1.25T
Pages:
306
Age Range:
NA
See more in United States / 20th Century

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today''s multibillion-dollar industry. |

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