Brand Babble (Hardcover)

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Product Summary

Format: Hardcover
ISBN-10: 0538727144
ISBN-13: 9780538727143
Buy.com Sku: 33799597
Publish Date: 12/1/2003
Pages:  156
Age Range:  NA
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Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "right the ship" by identifying the key misconceptions and showing professionals how to recognize them, avoid them, and replace them with strategic and tactical insight for marketing and management.
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