Carroll and Mui believe there''s enormous value in learning from companies'' mistakes. The authors have studied the most significant business failures of the last 25 years and have found that the #1 cause of failure is misguided strategy--not lack of leadership of sloppy execution.
Annotation: In this business guide, strategic consultants focus on powerful stories of corporate failures, with numerous case studies of companies and expensive initiatives that derailed. Not simply a compendium of companies-gone-wrong, BILLION-DOLLAR LESSONS analyzes in detail the decision-making flaws that led to such catastrophes, categorizing the missteps so that executives and managers of all levels can learn from the mistakes of others.
