| How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In "Behind the Cloud," Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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This insightful and lesson-filled corporate history is told from the winning horse's mouth. The founder of Salesforce.com relates the decade-long effort to start and grow the incredibly successful software company. Marc Benioff tells how he inspired partners, colleagues, staff, and customers--as well as the financial community--while navigating around dangerous waters (including the dot.bomb implosion of 2001.) Benioff shares the new models for business and technology that resulted in a company whose worth is estimated to be in the tens of billions of dollars!
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