Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Hardcover)

Author: Terence A. Shimp
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Product Summary
Format: Hardcover
ISBN: 9780324321432
Publisher: South-Western Educational Publishing
Publish Date: 4/10/2007
Buy.com Sku: 202125501
Item#: R5CSS6
Pages: 672
Edition Number: 7
 
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
 
  
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