Advertising and Integrated Brand Promotion (Hardcover)

Author: Thomas C./ Allen O'Guinn
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Product Summary
Format: Hardcover
ISBN: 9780324568622
Publisher: South Western Educational Publishing
Publish Date: 4/18/2008
Buy.com Sku: 205868470
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Buy.com Sales Rank: 68426
Dimensions (in Inches) 11H x 9.75L x 1.25T
Edition Number: 5
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
 
  
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