| Product Summary | | Format: Hardcover | | ISBN: 9781422125007 | | Publisher: Harvard Business School Press | | Publish Date: 4/21/2008 | | Buy.com Sku: 205688173 | | Item#: | | Buy.com Sales Rank: 68426 | | Dimensions (in Inches) 9.5H x 6.5L x 1T |
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| | | Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
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In this comprehensive report, Forrester Research analysts highlight the myriad ways in which blogs, social networks and other community-based sites powerfully impact the marketplace with both business-to-consumer and business-to-business opportunities. Backed with extensive research, this practical guide also encourages business leaders who are new to using user-generated communication in their businesses to take small, manageable steps while increasing their comfort level with the practice.
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